Customer Success Binds the B2B Cloud Service Providers and their Customers
It has now been almost 15 years since the start of cloud service startups such as Salesforce and Google, and today, businesses are moving towards Software as a Service (SaaS) with increasing subscriber’s demands from all over the world. The shift in product delivery has made it easier for businesses to find and commit to the right product which can help them achieve their goals at lesser investment and shorter time frame. Hence, cloud service providers are challenged more than ever to help their customers succeed in achieving their goals, and for that reason Customer Success function was introduced.
Customer Success or also known as Customer Advocate is playing a vital role for both ends of a B2B deal.
So, what is Customer Success?
- • It helps ensuring clients expectations are not only met, but also provide more values to their investment on the product.
- • It helps align company’s internal success between various teams, the product and the customer success for better results.
- • It is the wall against your customer decision to shift to that new startup that could disrupt your business success.